Kareny的生活歷程紀錄簿

高好這幾天有人再問我這個Case study的考古題 我就po在這邊 但是請不要問我答案或是分析方向 身為研究生,請自行努力研究囉!! Question 1 a. What are the main resources and capabilities that Bzz Agent has used to achieve success so far? b. Discuss whether the advertising industry is an attractive market to compete in. Question 2 a. Examine the development of Bzz Agent and assess how the firm managed the launch of this new service in word-of-mouth marketing. b. Discuss how well Bzz Agent went through the diffusion process. Question 3 a. Recommend a marketing strategy for the next phase of Bzz Agent. b. Propose and justify a Strategic Customer Equity Plan that will ensure continued success of the business.